technology in art

Artificial intelligence is reshaping the formula. From AI-generated vocals to algorithmically optimized branding, the future of pop is increasingly synthetic. Labels and creators now use machine learning to test audience responses, generate lyrics, predict hits, and even build virtual influencers. This shift doesn’t just affect the sound—it alters how we imagine the popstar altogether. AI allows for precision branding: facial features, personalities, and aesthetics can be curated and rendered without the “messiness” of real people. As we edge closer to fully artificial artists, the line between authenticity and performance blurs. In the formula for making a popstar, AI threatens to become both the producer and the product. The question is no longer just “What makes a popstar?” but “Who—or what—is allowed to be one?”